Impact of superstores
Impact of superstores
When a supermarket opens, local shopkeepers can server and complain all they like, but its just a matter of time before all but the most exceptional amongst them lose just enough business to the superstores to make their own enterprises unviable. Superstores wipe out commercial life for streets around, especially when they use all the available space for parking, there by making the traditional downtown invisible.
When a new superstore opens it takes all the trade from the existing retailers. The superstore only has to take a small amount of trade from existing retailers, just sufficient to make those businesses unprofitable. Then within a short time, the local retailers go under. Superstore opens one by one the retailers close their doors for the very last time. The process reaches a critical point, where the local shoppers, much as they may not wish to, have no choice other than to shop in the superstore. The local economy then rapidly collapses. Money that was circulating within the local economy is then drained out of the local economy by the superstore.
Besides being a prominent clothing retail store, lately, superstores has embarked in diverse retail products. This has created more opportunity for the business by dealing with other related products like apparels and accessories accessible to sizes of people rather than restricting itself to manufacture of clothes alone. Superstores make use of simple management system on its stores. Each store is controlled by one manager who is responsible in managing the place and its business related activities. The managers run the stores within their own inherent authority and point of responsibility. Furthermore, in small or big branches, assistant and deputy managers are given mandate of controlling and managing the store. Each store is subdivided into different sections in which a manager is given other officials to head the departments.
On the other hand, the diversification of superstores business and its aggressive expansion in the market is viewed as resource based management strategy that has made it possible to outdo its competitors (England 2008). The superstores are able to acquire other stores and operated them as subsidiary. The other commonly strategy that the firm has pursued all along is the diversification of their portfolio of subsidiary stores, this has been viewed as the strategy of numerous specialty stores which targeted enclosed shopping mall. Also, the day to day activities is assigned to managers of various departments.Additionally, for both firms, in store administration, there are supervisors on the side of sales floor, stock room, customer care desk, cashiers, and shelves. The work of the supervisors is follow ups of duties of the staff.The administration as well as business composition conceives a simple method of running human labor force, on the other hand, simple it may appear, it could unavoidably fashion severe problems and matters if its not properly reviewed by the undervalue of the structure.
How to limit the competition
By providing a wide variety of retail products Retailers should ensure that they provide their customers with all the necessary products that they require in their day to day life
Working hours Downtown retailers must learn much about the importance of customer time management so as to avoid in convincing them, either by trying to expand their operating hours to late evening or early in the morning
Quality of the products Downtown retailers must ensure that their products are of high quality so as to satisfy the customers need.
Cleanliness Downtown retailers must ensure that their working environment is kept clean at all times
Conclusion
People should be encouraged on shopping less in superstores. Downtown retailers should be less taxed so as to enable them get variety of products and be able to make enough profit.
Categories:
0 comments:
Post a Comment